Florence is the first city to host Altemasi Week. From 8 to 14 June, more than ten of the city’s iconic venues – including fine-dining restaurants, traditional trattorias, wine shops and wine bars – hosted a week dedicated to Altemasi.
A programme of tastings, gourmet experiences and gatherings brought some of the most iconic venues in the Florence area to life, celebrating the identity of Altemasi’s mountain sparkling wines through pairings with Florentine cuisine, from refined dining experiences to informal aperitivo occasions.
Alongside the activities hosted at the venues, we also focused on industry professionals, with dedicated training sessions and Masterclasses, as well as new visibility kits for partner venues.
Florence marked the starting point of the tour: a first stop that brought Altemasi’s Authentic Elegance to the heart of Florentine food culture, creating new opportunities to discover and experience its sparkling wines.